Chikkamagaluru is ready to host one of Karnataka’s biggest tourism promotion events this year. The Karnataka Tourism Society (KTS) will organize the event alongside the Chikkamagaluru Resort Owners Association. This major exhibition runs from June 16 to June 18.
Several key organizations support this massive promotional effort. These include the Ministry of Tourism, Government of India, and the Department of Tourism, Government of Karnataka. Mysore Sales International Ltd. (MSIL) also backs the initiative. The event aims to showcase Chikkamagaluru as a leading travel destination. It also creates excellent new opportunities for the hospitality industry.
Bringing The Travel Industry Together
The three-day event will gather travel buyers, tour operators, and resort owners from across India. Homestay operators, hospitality professionals, and key stakeholders will also participate.
Business-to-Business (B2B) networking sessions form a major highlight of this convention. More than 135 travel agents and buyers plan to attend. They will connect with nearly 30 prominent regional tourism sellers. These sellers include local hotels, luxury resorts, homestays, and wellness providers. Tour operators will also showcase their services.
This interactive platform will build valuable partnerships. It will also open new business avenues for regional tourism enterprises.
Showcasing Chikkamagaluru’s Tourism Experiences
Participants will experience Chikkamagaluru through specially curated destination visits and familiarisation (FAM) tours. The comprehensive programme features property inspections, sightseeing, and scenic coffee estate visits. Organizers have also planned vibrant cultural showcases and outdoor activities.
These immersive experiences give travel buyers a firsthand understanding of local offerings. Organisers believe these tours will greatly increase awareness among travel professionals. Ultimately, this exposure will encourage future visitor arrivals to the region.
Grand Inauguration At The Serai Resort
The event begins with a grand inauguration ceremony at The Serai Resort, Chikkamagaluru.
Venue: The Serai Resort, Chikkamagaluru
Date: June 16
Karnataka’s Minister for Energy and Tourism, Shri K.J. George, will inaugurate the event. Elected representatives, senior government officials, and industry leaders will attend. The inaugural schedule features detailed tourism presentations and keynote addresses. Attendees will also enjoy cultural performances and excellent networking opportunities.
Boosting Regional Tourism And The Local Economy
Discover Chikkamagaluru will promote nearby destinations like Sakleshpur, Hassan, and Shivamogga. By connecting buyers with local businesses, the initiative generates massive visibility. It also supports long-term economic growth across the region.
Increased visitor footfall directly benefits hotels, resorts, and homestays. Transport providers, local restaurants, and communities will also see economic gains.
Driving Sustainable Travel Growth
Organisers view this event as a significant step toward strengthening Karnataka’s tourism ecosystem. It highlights successful collaboration between government agencies and private stakeholders.
Travelers show growing interest in nature, wellness, and experiential travel. This timely event positions Chikkamagaluru prominently on India’s tourism map. It also encourages sustainable, destination-led development for the future.
Stakeholders across the state look forward to a successful showcase. The event highlights the best of Chikkamagaluru and reinforces Karnataka’s premier reputation.
Discover Chikkamagaluru: Landmark B2B Tourism Event Begins