LONDON – Karnataka Tourism is making major waves in the United Kingdom. The state recently launched its first-ever roadshow in Manchester and showcased its vibrant heritage at World Travel Market (WTM) London 2026.
These strategic global events highlight Karnataka’s rich culture, beautiful coffee trails, and world-class heritage monuments. State leaders aim to turn global interest into real travel itineraries and visitor arrivals.
Opening New Doors: Karnataka’s First Manchester Roadshow
On November 3, 2026, Karnataka Tourism expanded its international outreach with a debut roadshow in Manchester. Over fifty travel agents and tour operators participated in the event. They engaged directly with state tourism officials to build strong business partnerships.
The primary goal is simple: shift from basic destination visibility to actual inclusion in UK travel packages.
- Coastal & Malnad Focus: The event put a strong spotlight on Karnataka’s pristine beaches, the Western Ghats, and lush plantation landscapes.
- Coffee Country Charm: Chikkamagaluru and Kodagu took center stage with immersive plantation stays and slow-travel experiences.
- Diverse Offerings: Presenters also highlighted heritage, wildlife, wellness, and luxury tourism across the state.
Tourism Secretary Dr. Ram Prasath Manohar, KSTDC Managing Director Shivaprasad P.R., Jungle Lodges and Resorts Managing Director Sivaram Babu M., IFS, and Joint Director of Tourism Janardhana H.P. interacted with the travel trade and presented Karnataka’s tourism opportunities.
“Our objective is not merely to create destination visibility, but to convert trade interest into actual Karnataka itineraries and visitor arrivals. Coastal Karnataka, Malnad and our coffee-country experiences have strong potential among UK travellers looking for nature, culture and immersive experiences,”stated Dr. Ram Prasath Manohar
He noted that leadership under Chief Minister D.K. Shivakumar and Energy and Tourism Minister K.J. George continues to drive these international campaigns. Consul General of India,Vishakha Yaduvanshi also attended to extend full support.
Shining Bright at World Travel Market London 2026
Following the Manchester engagement, the campaign moved to World Travel Market (WTM) London 2026.
Union Minister for Tourism and Culture Shri Gajendra Singh Shekhawat and Member of Parliament Smt. Sudha Murty officially inaugurated the Karnataka Tourism pavilion. The high-profile inauguration featured the full Karnataka delegation, including Dr. Ram Prasath Manohar, Shivprasad P.R., Sivaram Babu M., and Janardhan HP.
The global trade event gave Karnataka a powerful platform to display its magnificent heritage monuments, spiritual destinations, wildlife sanctuaries, and eco-tourism projects.
With support from national leaders and eminent personalities, Karnataka continues to strengthen international partnerships and attract global travelers.
A Seamless Journey from UK Roadshows to Global Stardom
The Manchester roadshow and WTM London 2026 exhibition form part of a unified global campaign. By targeting new source markets like Manchester and premier global expos like WTM London, Karnataka is positioning itself as India’s leading international destination.
The campaign connects UK travel trade professionals directly with authentic local experiences. From the misty coffee hills of Chikkamagaluru to the ancient architectural wonders of Hampi, Karnataka offers an unmatched journey for every global traveler.