Tourism & Governance
A New Era for Karnataka Tourism
A wide view of the KCCD Conclave in Bengaluru, attended by diplomats and tourism leaders.
Karnataka has taken a major leap in global tourism diplomacy. The Department of Tourism, Government of Karnataka, has officially launched the Karnataka Centre for Cultural Diplomacy (KCCD) in Bengaluru—a strategic platform designed to deepen international cultural and tourism partnerships
During the launch event on December 5, 2025, the state unveiled its ambitious roadmap to position Karnataka among the top 5 Indian states for international tourist visits by 2029
Tourism Minister H.K. Patil and dignitaries on stage during the official launch of KCCD.
With insights from Tourism Minister Shri H.K. Patil and Chief Secretary Dr. Shalini Rajneesh, the conclave highlighted the state’s push toward sustainable tourism and global positioning. Leaders from various consulates, high commissions, and the tourism fraternity attended the event to witness this historic shift
The Strategic Vision: Beyond Sightseeing
The KCCD is not just a promotional body; it is a dedicated cell under the Tourism Department aimed at using “soft power” to improve diplomatic ties.
A foreign diplomat is honored with a traditional Mysuru Peta and shawl, symbolizing cultural diplomacy.
Tourism Minister Shri H.K. Patil emphasized that tourism is no longer viewed merely as an economic activity but as a core component of the state’s global outreach. The centre will specifically focus on promoting Karnataka’s art, heritage, and creative economy globally to attract foreign investment and visitors
The “Business-to-Leisure” Strategy
A standout theme of the conclave was the state’s strategy to capitalize on Bengaluru’s status as the “Global Capability Centre (GCC) Capital of the World.”
Chief Secretary Dr. Shalini Rajneesh addressing the audience, outlining the state’s tourism strategy.
Chief Secretary Dr. Shalini Rajneesh noted that thousands of international corporate travelers visit Bengaluru annually. The new strategy involves a “Business-to-Leisure” initiative, encouraging these executives to extend their business trips to explore heritage sites like Hampi or the wildlife of Kabini, effectively converting business footfall into tourism revenue.
How KCCD Will Work: The Roadmap
To ensure continuous engagement rather than one-off events, the KCCD has outlined a structured operational plan:
Quarterly Diplomatic Round Tables: Regular meetings with foreign missions to co-create events.
Annual Karnataka Cultural Diplomacy Forum: A flagship event to showcase the state’s culture to a global audience.
Diaspora Engagement: Working with overseas Kannadigas to act as cultural ambassadors
International delegates participate in the discussions at the KCCD launch conclave
Global Participation & Cultural Exchange
The launch comes at a critical time, aiming to rebuild confidence through direct diplomatic channels. The event saw robust participation from consuls and trade commissioners.
A warm welcome is extended to a diplomat, fostering a spirit of partnership and exchange.
Final Thought
By launching the KCCD, Karnataka is sending a clear message: it is ready to move beyond being just a tech hub. It is building a bridge where culture meets diplomacy, inviting the world to experience the state in a way that is sustainable, safe, and deeply immersive.
Ministers, officials, and foreign diplomats pose for a group photo, marking the beginning of a new partnership.
